Established in Bengaluru in 1991 under the leadership of Jayasheel Adappa, Usha Armour began with a commitment to fire and life safety, working with leading organisations such as Kirloskar, MICO, WIDIA, BPL and Wipro. Over the years, these experiences highlighted the importance of going beyond safety equipment to build awareness, practical skills and confidence in handling emergencies. Inspired by a real-life experience where a young girl used her Basic Life Support training to help save her father’s life following a cardiac arrest, Jayasheel recognised the life-changing impact of emergency preparedness.
Building on this vision, When It Strikes, the training initiative of Usha Armour, was established to make emergency preparedness an essential life skill. Our programmes cover fire safety, firefighting, evacuation, CPR, AED operation, Basic Life Support, emergency response, hydrant operations, SCBA and occupational safety through practical, hands-on training. We are committed to preparing individuals and organisations to respond effectively during emergencies, with special attention to the needs of elderly individuals, people with disabilities and others who may require assistance during evacuation.
*WHEN IT STRIKES*
Fate Favours the Prepared.
A training initiative by Usha Armour.
Organizations trust When It Strikes because we deliver training that is practical, engaging, and impactful.
Our mission is to empower individuals, organizations, and communities with practical knowledge and hands-on skills to effectively respond during emergencies.
We aim to build a culture where safety goes beyond compliance and becomes a shared responsibility. By making practical safety knowledge accessible, we strive to empower more people to protect themselves and others.
Our goal is to strengthen safety awareness and emergency readiness across organizations by delivering impactful and practical training programs.
Unlike traditional training programs that rely only on theory, When It Strikes focuses on experiential learning. We believe that people remember skills better when they see, practice, and experience real-life scenarios.
This practical approach ensures that participants gain confidence and clarity during high-pressure situations.
When It Strikes operates as a specialized training initiative backed by Usha Armour, a trusted name in fire safety and life protection solutions with more than 28 years of industry experience in Bangalore. This strong foundation allows us to combine technical safety expertise, modern training methods, and real-world emergency response practices to deliver highly effective safety programs. Over the years, we have successfully conducted thousands of safety awareness sessions, drills, and training programs across India, helping organizations strengthen their emergency preparedness culture.
Many organizations invest heavily in infrastructure, technology, and security systems, yet human response during emergencies often determines the outcome.
At When It Strikes, we help organizations transform safety awareness into actionable knowledge.
When It Strikes Crisis Management Pvt. Ltd. is a professional safety training organization dedicated to improving emergency preparedness across workplaces, institutions, and communities.
